Executive Editor, Edie Lush, talks with Professor Olivier Oullier, President of EMOTIV & James Hewitt, Chief Innovation Officer of Hintsa Performance. Prof. Olivier Oullier, President of EMOTIV and James Hewitt, Chief Innovation Officer of Hintsa Performance introduce the Distracted Driving Davos Challenge in partnership with the International Federation of Automobile (FIA) that took place this year at Hub Culture in Davos. The FIA, EMOTIV and Hintsa Performance invited Davos attendees to test their cognitive functions against the performances of the world’s best drivers, including several Formula 1 champions while their brainwaves were monitored. The experience aimed at raising awareness on the effect of fatigue and stress on cognitive performance.