Search Engine Optimization is the process of organically increasing the quality and amount of traffic a website sees. This is done by optimizing the content on a webpage to make it more easily discoverable by users in search results. There are many SEO practices and tactics that can help online businesses stand out. One effective practice is the use of backlinks.

What's a Backlink?

Simply put, a backlink links one website to another. If you link to a website, they have a backlink from you and vice versa. Backlinks help with search engine rankings because high-quality backlinks indicate that one website deems the other site's content notable. They are important to your search engine algorithm, SEO, and overall website growth strategy.

Building high-quality backlinks take time and effort. You need to establish your authority position in your niche. To do this, interview and collaborate with industry influencers and encourage them to link to authoritative posts that you create. Listicles, how-to guides, infographics, and video-embedded posts tend to get more backlinks than traditional posts.

Every website needs to use optimization tactics to survive and improve organic visibility in search rankings. Just because you don't know the first thing about SEO doesn't mean that SEO isn't for you. Luckily, there's Link Laboratory, a boutique search agency that specializes in scalable link building campaigns, technical analysis and search engine optimization, and content creation.

Building contextual backlinks through well-written content published with online publications is what Link Laboratory does best. Find the link building packages and pricing that best suit your backlink campaign needs at linklaboratory.com.

What Makes a Good Backlink?

There are several attributes that contribute to a high-quality backlink:

• Relevance: relevant backlinks are given more value because users are more likely to click on them.
• Authority: the stronger the webpages, the more authoritative your backlinks are considered. When it comes to search ranking optimization, page-level authority correlates with organic traffic.
• Traffic: if backlinks are from high-traffic pages, you will see more referral traffic than backlinks from lower-trafficked pages.
• Placement: visible backlinks are more likely to be clicked on. Users are more likely to notice backlinks that are prominently placed. Backlinks that end up on a website's footer or that compete with a pool of other backlinks, it's not worth the effort.

What Kind of Backlinks Are There?

There are two basic types of backlinks, valuable and not valuable:

• Nofollow Backlink: this tag means that a backlink isn't valuable enough because it links to an unreliable site whose page doesn't contribute to any rankings. Nofollow links don't pass a value or improve visibility.
• Dofollow Backlink: this tag means that a backlink is valuable and sought after because it comes from a respected site. Dofollow links will help improve your search engine rankings.