Digital publishing, also known as electronic publishing, refers to producing and distributing content through computerized devices. Magazines, books, and catalogs are just some of the items that can be digitally published. Digitally published items can be accessed on standard computerized devices, such as laptops and tablets. These items can also be read using e-readers and smartphone apps.

Analysts expect digital publishing to generate $59 billion in annual worldwide revenue through to 2023, increasing its profitability from the $44.9 billion generated in 2019. With the popularity and profitability of digital publishing soaring, you may be wondering how you can break into the digital publishing industry. These strategies can help individuals and companies enter the digital publishing field.

1. Join an SEO Company

Search engine optimization (SEO) refers to creating and modifying content to improve a website’s ranking on search engines. One way to enter the digital publishing market is to join a leading SEO company, such as Central Florida Media Solutions, and create SEO content.

SEO content includes blog posts, articles, videos, and games. SEO experts customize existing website content to include keywords people use when searching for items featured on the website. SEO experts also produce blog posts and articles to attract traffic to their website. External posts can appear on other blogs and sites related to your industry. This content can raise your site’s profile, and links can be used to send traffic to your website. You can also increase your profile and traffic by promoting content on social media.

2. Discover Self-Publishing

Self-publishing once seemed to be the last resort of would-be authors who failed to find a publisher interested in their work. Digital publishing has helped level the playing field, and self-published authors can compete with traditionally published books on all platforms. Sites like Amazon enable self-publishing authors to produce electronic and print versions of their work that consumers can buy. IngramSpark also publishes and distributes e-books and print books. One of the advantages of IngramSpark is that it can distribute printed copies to bookstores, which enables self-published authors to get their books on store shelves. Distributors such as IngramSpark and Smashwords can provide your e-books on multiple platforms, which means people who wish to purchase through Apple or Barnes & Noble can acquire e-books formatted for their readers or apps. Publishing through Amazon limits your e-book distribution to Kindle e-readers.

3. Learn to Write Screenplays

You don’t have to be an author to enter the digital publishing industry. Learn to write screenplays and pursue a career writing documentaries. Professionals such as Clint Stinchcomb have used their platforms to produce and distribute documentaries on topics ranging from Kenya’s mobile camel library to creatures that lived thousands of years ago. If you love to learn and share your discoveries with others, writing screenplays can be an effective way to enter the digital publishing arena.

Screenplay writers may also enjoy opportunities with companies who want to produce videos, book trailers, and original content for streaming services.

4. Construct Apps

Companies that want to expand to include digital publishing can invest in customized apps. Apps are an effective way of delivering digitally published content to your audience. Apps can be downloaded onto computers, tablets, and smartphones. One of the advantages of having your apps is that they provide users with a customized experience with your content.

You do not have to work with an external company and tailor your material to their requirements. Customized apps allow you to communicate directly with your subscribers and monitor their use. These apps can be designed to emphasize the content each subscriber is most likely to be interested in to maintain a high engagement rate.

5. Start Blogging

Bloggers can launch a digital publishing career from the comfort of their own home. It’s a good idea to buy a domain name that is memorable and relevant to the content you plan to share. You can monetize your site by building a following and including advertisements on your blog.

Popular bloggers can also generate revenue with sponsored posts. This means a company will pay you to feature their products or services in a post. Successful bloggers can even earn income as a public speaker. You can also set up a store on Etsy or another site and use your blog to promote your products.