Peter spoke with Edie in the Hub Culture Pavilion in Davos about Accenture's study of 150 CEOs & sustainability for the UN Secretary General - 93% of CEOs globally now see sustainability as important to their companies' future success. Across a number of parameters, corporate commitment to sustainability has increased since the last time a similar study was conducted in 2007. Peter pointed to Vodafone, one of the companies he has done work with, as being one of the principal companies turning sustainability to profit in Europe.