Dr Bronwyn King, CEO of Tobacco Free Portfolios, is a cancer doctor from Melbourne, who after seeing first hand the effect of tobacco on patients, was inspired to start a campaign against pension plans investing in tobacco companies. Here she explains to Hub Culture's Executive Editor Edie Lush that 90% of pension plans across the globe routinely invest in tobacco companies, and how the world is on track for one billion tobacco deaths this century. Tobacco Free Portfolios tries to bridge the gap between the health and finance sectors on the issue of tobacco.