"Nature's full of sources; we take them and make them into resources so we can use them over and over again" Hub Culture is proud to partner with McDonough Innovation at #Davos22. Bill McDonough "the father of the circular economy" visits the Hub Culture ICEhouse™ to discuss the need to 'design for next use'. The ICEhouse™ is a perfect example of this philosophy, as it's been designed for reconstruction each year for the foreseeable future. Watch to the end to hear Bill's inspirational message to the next-generation of climate advocates. #sustainability #circulareconomy #recycle #reuse #Cop26