Dr. Mihaela Ulieru in conversation with Tom McLeud at #hubculture in Davos 2023 engaging in a refreshing discussion on the paradigm shift that can rescue culture from the centralized consumerist politization which social media ensued upon society by pushing the weak buttons of our evolutionary impediments. Can we transcend limitations by actively engaging in the effort to redefine cultural values in a democratic manner enabled and empowered by technology?