Manveen Rana, Hub Culture’s Innovation Editor, engages with Stuart Brocklehurst, Deputy Vice-Chancellor for Business Engagement and Innovation at the University of Exeter, amidst the chilly backdrop of Davos 2024. Embracing an unconventional approach, Stuart and his team have been camping out in Davos to bring attention to the critical issue of climate change. He highlights the alarming acceleration of Arctic warming and the staggering loss of Antarctic sea ice, equivalent to 5 times the area of the UK, emphasizing the profound impact on global sea levels and ecosystems. Through their Arctic Base Camp, Stuart and his team are making the science of climate change a central focus for decision-makers, using virtual reality to vividly demonstrate the drastic environmental transformations. Despite the severity of the situation, Stuart offers a balanced view, acknowledging the progress made since COP28 and expressing cautious optimism about the potential for positive change in addressing the world's most pressing environmental challenge. #HubCulture #Davos2024 #WEF #WorldEconomicForum #UniversityOfExeter #StuartBrocklehurst #ClimateChange #ArcticBaseCamp #Sustainability #EnvironmentalAwareness #ScienceToPower #GlobalWarming #VirtualReality #COP28 #HopeForFuture #IceMelt #AntarcticSeaIce