Well what a whirlwind week it was!

Tuesday we explored beautiful Cannes and experienced the hustle and bustle of the festival. The streets were overflowing with an eclectic mix of locals, attendees and VIP's all soaking up the summer sun and super charged atmosphere. After an afternoon of exploring the Croissette and beach installations from social media giants, it was time to head to one of the hot events of the week - the M&M Global Party.
Again, our Social Rose was being enjoyed along with numerous cocktails and great canap
s. The party was hosted in association with AdParlor, Wayin and CNBC and was a great success - over 100 people attended with countless media and adtech executives. We then continued into the night aboard the very exclusive Daily Mail yacht where we were treated to a performance by the one and only Craig David.

Thursday was filled with one on one discussions with agencies and partners, focused on planning for the upcoming calendar of Hub Culture Pavilions in Los Angeles, Marrakesh, New York and Davos. While the focus of the week is definitely on networks and connections, the Cannes Lions Festival offers more than parties - its the place to connect with industry leaders, take the pulse of innovation, and to lay the foundations for future deals. It's inspiring seeing industry leaders coming together and celebrating the amazing work done across the advertising landscape, and Cannes itself offers the glamourous backdrop for lasting relationships across the board.
Jess Southall builds agency and creative media relationships with Hub Culture.