What is Hub Maison?
12th Jul 2011
In 2010 Hub Maison debuted in the form of a six week PopUp coinciding with New York Fashion Week and in collaboration with the internationally recognised brand Sportmax. In December 2010, Maison moved to London as a PopUp in co-operation with Veronica Moncho Lobo.
This type of retail model is rapidly evolving as a favoured outlet to showcase and ultimately sell high end designer clothing and merchandise; the transient, ever-changing face of fashion collections and products is ideally served by a corresponding eclectic store format.
Popup based outlets are uniquely attractive to groups and individuals keen to follow and emulate innovations in fashion, creating ‘a buzz’ as a result of the last minute, and unannounced nature of the concept. It ensures that retail retains and further develops a fresh appeal, together with a feeling of exclusivity and innovation for members.
The primary objective of Hub Maison is the provision of a high caliber, stress free and avant-garde clothing service to Hub Culture members who may have little or no time to dedicate to personal shopping. Hub Maison showcases a wonderful mix of high-profile designers with contemporary style and an ‘must have’ mind set. The upcoming summer collection is predominantly swimwear focused, showcasing a careful selection of designers. Watch this space!