Luxury Gets Personal at SnapSack
3rd Sep 2013
SnapSack provides a unique way to personalize with a series of snap-on plastic covers designed to hold favorite vacation photos, kid doodles, and any other kind of image. It can be further jazzed with a series of snaps, fun little pieces that liven up the bag. These bags are large enough to hold everything an urban mom-on-the-go needs, without being clunky or overly heavy.
But its the personalization that makes SnapSack work from a conceptual point of view. Luxury now is about a message, and whether its bottletop fashion or ensuring a donation to charity, there are new metrics for what people value when it comes to fashion and luxury. Gone are the days when a Louis Vuitton monogram or Bottega stich mean much. Knowing instead that your bag reflects your identity, and that a portion of all the proceeds benefit a worthy cause? Much better!