3rd Sep 2013

Luxury Gets Personal at SnapSack

These days everyone wants to be an artisan. From Etsy jewelery shops to hipster pickling, the maker movement is inspiring a new generation of people to create their own sharable fashion. For the rest of us there's SnapSack, the chic new bag company that mixes fun, quality and philanthropy with designs you create yourself.

SnapSack provides a unique way to personalize with a series of snap-on plastic covers designed to hold favorite vacation photos, kid doodles, and any other kind of image. It can be further jazzed with a series of snaps, fun little pieces that liven up the bag. These bags are large enough to hold everything an urban mom-on-the-go needs, without being clunky or overly heavy.

But its the personalization that makes SnapSack work from a conceptual point of view. Luxury now is about a message, and whether its bottletop fashion or ensuring a donation to charity, there are new metrics for what people value when it comes to fashion and luxury. Gone are the days when a Louis Vuitton monogram or Bottega stich mean much. Knowing instead that your bag reflects your identity, and that a portion of all the proceeds benefit a worthy cause? Much better!

Check out SnapSack online, or place an order at Hub Maison using Ven.