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| |  | Babulaque Interview - Veronica Moncho Lobo
This month we are pleased to announce the interviewInterview
section in our
Babulaque Newsletter!
We have invited the SS010 designers at Babulaque to share their best moments with us!
We start by interviewing
Veronica Moncho Lobo, the Creative Director of her own eveningwear collection.
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 | How and when did you create Veronica Moncho Lobo collection?
I decided to create my own line in 2008 after having had the experience as a designer for different brands in several areas such as menswear, women's wear and accessories, and living in New York, Milan and London. I decided to base the company in London and I partnered up with my brother in this new venture. I find that London is the right place to start for a new upcoming designer, a middle point in the world to travel east or west, and easy to travel within Europe
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 | What made you choose the eveningwear design?
Since I was young I have always admired couture and the image of lady like women wearing dresses with matching handbags and shoes. Looking back at album pictures from my family I see the women of past decades always perfectly dressed up, especially in the 50s. My mother's wardrobe was also a big inspiration as her style was and remains very feminine and sophisticated, wearing most of the time fancy little dresses during the day -even in winter- and beautiful evening gowns for parties. Through the years I have followed couture collections, so rich in creation and fantasy, with no limits or barriers. I decided to design eveningwear because I feel it represents the moment where a woman does her utmost to look perfect, from the bath, to the hair, to the make up, to the manicure. It is the moment where a woman invests her time fully on herself and has that moment only for herself.
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 | You were born in Argentina, but your designs bring an Asian influence, please tell us more about it...
When I was 15 years old I transferred to boarding school in America, in Connecticut. It was there where I had my first exposure to different cultures, as it was an international private school. My best friends then and today are Japanese. Over the years I felt influenced in an enormous way by their traditions, the art, the food and life style because it was so new and different from what I knew. I have read many books about their traditions, costumes, about the geisha's role in society at the time and how they had to learn to walk on these high wooden shoes called "okobo". Japan is a constant source of inspiration for me, also because I see such a delicate figure in the outline of the women of certain epochs.
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 | What is luxury for you?
Luxury equals exclusivity. It is a product developed at the highest possible quality from the raw material to the final look. It is therefore something in which you can invest a large amount of money, as it is unique in design and quality. It ought to have the latest features, colours, materials but most importantly it must carry a character that will make it last for a very long time and may render it timeless eventually. When all aspects of a product are treated this seriously and can hold up to the toughest of tests under a magnifying glass then it becomes luxury. Further, when the design is truly different from what is in the market, it becomes a unique product, and by definition is only accessible to a small percentage of the population.
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 | What is the inspiration connection for the names and the styles that you create?
As I create my designs and decide on the types of fabric and choose colours, every style becomes a character. As it is, every dress has a name. A lot of them are inspired by theatre characters, for example I designed on my first collection a red silk dress with chiffon ruffles. To me the dress had such a character and presence in the room that it could only have been called Carmen. Other styles remind me clearly of friends that I know would carry the style perfectly.
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 | Babulaque 12 Quick Q's
Q- Where is your favourite travel destination?
A- The best travel destination for me is a Caribbean beach with white powder sand, a book and a pi
a colada.
Q- Which are your best 3 Hotels?
A- Coqui Coqui in Tulum, Mexico; Patios de Cafayate in Salta, Argentina and Dar les Cigognes in Marrakech.
Q- What is your favourite restaurant for lunch and dinner?
A- My favourite restaurant is Cipriani. They have the best grissini, amazing food and desserts and the best bellinis.
Q- What will you never buy?
A- Crocs
Q- What is the best store?
A- Joyce in Hong Kong.
Q- What's your unforgettable movie? And why?
A- The Sound of Music. I remember how Maria (Julie Andrews) made playing clothes for the Von Trapp children out of her room curtains.
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Q- What's your favourite bar?
A- Bar Tausend in Berlin
Q- What causes do you support and why?
A- I believe in children's education is the key to a better future and the more knowledge the more understanding between different cultures.
Q- Your best moment?
A- My high school senior year at Miss Porter's School with my best friends.
Q- What do you do when is sunny in London?
A- I go to Hyde Park to run or lie down and read a book.
Q- What makes you happy?
A- Cooking for my loved ones, or having the right answer for an elder person who has more knowledge than I do.
Q- What can't you live without?
A- My pink blush for rose cheeks.
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