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4 Main Points to Ensure the Success of Your Business in 2022

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31st Mar 2022




According to open data, the average user spends seven hours a day on the Internet.  Therefore, any business cannot ignore this channel of communication with consumers.  

Advertising on the Internet is not limited to banners and SEO optimization.  Different marketing elements are inextricably linked with each other.  Websites, landing pages, design, content - all this affects the profit.

Below are 4 important channels that you cannot ignore in 2022 to ensure the success and improve the profit of your business.

1. UX and UI design

User Experience refers to the sensations that a user has when using your service. Therefore, the main task of UX design is to make the product understandable, useful, and convenient for the user. If users came to the site to look at different models of sneakers and find a suitable option for themselves, they should not stray among the tabs. Otherwise, the client will go to a competitor who has a better UX design.

User Interface determines the color schemes, the appropriate size of buttons, text, filtering on the site, and similar things. The main task is to create a product that will be aesthetic and attractive on all fronts - from the font and text color to the "purchase" button.

In fact, UX design is about usability, while UI is about appearance. Their competent combination gives a product that meets all the needs of the user. The purchase decision depends on how much the users like to walk around the site or application, go to different tabs, and admire the animation.

2. Content

Content creates a loyal target audience around the brand. The one that has a positive attitude towards the company, buys their products, recommends them to friends, and remains a client for a long time.

People actively consume content that they like and resonate with their worldview. It can be anything: useful articles on a corporate blog, creative mechanics on Instagram, funny videos on TikTok, caustic situational jokes on Twitter, PR articles or case studies, collaborations with the media and NGOs. In general, everything you can think of can help you increase profit.

It is difficult to calculate how content works in the short term. But if you look a few steps ahead, then it gives great coverage, citation, loyalty, and brand building. Using nag a cash flow management you can compare your expenses on content creation and its turnoff to determine whether it’s really effective and worth the money spent. 

Content can solve different problems. If you want the best employees in the market to come to you, make a useful blog about your profession. You need sales, but you have a complex product - post articles on third-party sites, don't be afraid of long reads. The main idea and meaning of content marketing are that users constantly consume the information that the brand gives them. 

3. Performance marketing 

Performance now exists not only in art. This type of marketing uses a lot of different channels - targeted, contextual, native advertising, SMM, Email marketing, SEO, etc. Then he makes them work together for a common goal - to recoup all investments and increase sales.

Performance marketing is aimed at achieving specific business results. Payment for it is provided only when you were able to achieve specific goals - new customers appeared, site visits and link clicks increased. The advantage of this strategy is also that it does not have abstract metrics. Everything can be calculated based on numbers – sales, clicks, leads, traffic to the site, number of downloads, and so on.

4. Landing page

Landing Page encourages the visitor to click on the "buy", "order", and "register" buttons. Landing pages are used to both tell about a product and sell it. You can also use them to announce an event or collect data about your target audience. Their difference from the same site is that the landing page is a part of the product and not an independent resource.

The target audience that goes to the landing page is most likely already interested in the product. On the landing page, the customers should find out the details if they are needed or immediately make a purchase. Therefore, everything here must be organized so that the users don’t change their minds. For this, you should adhere to a certain structure that includes:

  • Description of the product or service. It should be capacious and simple so that the users don’t have to guess what is being offered to them.
  • Benefit for the client. For an offer, it is enough to describe the main benefits that your buyer will receive from your product or service.
  • The way to get a product or service. Actually, the point for which you create a landing page. The client should have no difficulty in quickly purchasing your product.

A good landing page is a clear headline, a compelling call to action, and a simple data collection form. If you plan to use your landing page as a point of sales growth, entrust its creation to professionals.