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Starting A Video Marketing Campaign - What You Need to Know

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17th Jan 2020


One of the most staggering video marketing statistics in 2020, claims that about 80 percent of all consumer internet traffic online gets consumed through videos. Moreover, this format is particularly Facebook, Instagram and YouTube friendly, which makes it into an optimal tool of promotion across both social networks and search engines, alike. All in all, starting a video marketing campaign is far from simple, what you need is some professional assistance, as well as a well-composed video marketing strategy. With that in mind and without further ado, here are several things that you absolutely have to know about this.

Frequency of content

There is an estimate that about 78 percent of all people online tend to watch online videos every week. About 55 percent of them do so every single day. What this means is that the more frequently you get to upload your content, the better. This is what makes vlogs so insanely popular but even without this format, you have so many options. For instance, you could record a two hours long podcast episode and then split it into some of the most interesting bits. This way, you can create 10 or so additional (short) videos and upload them in order to increase your reach. Just come up with a great title and thumbnail and there you have it.


Alternative search engine

One of the facts that a lot of people tend to omit is the fact that YouTube is the world’s second-largest search engine with an algorithm and rules of its own. Not only that but, seeing as how they’re tightly intertwined, every google search provides the user with three results from YouTube. With that in mind, it seems more than clear that investing in your video marketing on YouTube also benefits your overall SEO efforts.

Finding professional help

The next thing you need to keep in mind is the fact that the quality expectations of your audience tend to grow with each passing year. Therefore, instead of spending time trying to figure out the basics of video editing, it would be far more cost-efficient to look for a reputable video production Sydney agency and outsource this task to them. Nonetheless, before you actually do this, you need to figure out what you want. There’s a huge difference between regular promotional videos, conference videos and corporate training videos. This is something that you have to break down to your partners before you can see the results.

Optimal efficiency

They say that the image is worth 1,000 words, well, according to some, a minute of video, when properly applied in a good video marketing strategy, can be worth as much as 1.8 million words. However, keep in mind that this also depends on the quality of the video in question. Sure, 1.8 million words is a lot, nevertheless, it is the selection of these words that matters the most. As you can see from this statistic, every second is precious, which is why you need to plan out your time wisely. After all, time is a finite resource.

Preferable to text

Finally, even though it’s suggested that you should use as many different formats in your marketing strategy, the truth is that about 59 percent of executives claim that they would rather watch a video than read a text. After all, it’s a known fact that 8 out of 10 people read only headlines, so why would you waste more time than you have to in order to produce the content that no one is going to read. Instead, focus the bulk of your digital marketing budget on video production and watch the value of your investment skyrocket.

In conclusion

At the end of the day, it is more than clear that a well-established video marketing campaign gets you incredible results. The reason behind this is the fact that this medium allows you to get the most out of your customer outreach, seeing as how the general audience prefers this format above all else. To wrap things up, there’s a statistic out there that about 500 million people on Facebook (alone) watch videos every single day. This alone would be a good enough reason for you to take your video marketing seriously.