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23rd May 2025
Your website is like your main online shop. It helps people learn what you sell and maybe buy things. Actually, to get more customers online, your website needs to work well. Specifically, this means making easy changes so people can find you easily, like using it, and do what you want, like buy or ask questions.
Think of your website like a real store. A store that's easy to find, looks nice inside and has helpful people gets more customers. Similarly, your website needs to be easy to find, nice to look at, and full of helpful info.
This article shows easy ways to make your website work harder to get more customers. We'll talk about Google, phones, and telling people what to do next. Right now, let's start!
More and more people use their phones to look at websites. Consequently, your website needs to look good and work well on phones and tablets, not just on big computers. Often, this is called mobile-friendly design.
Imagine a store for giants. Hard to reach things, right? That's a website not made for phones. People get annoyed and leave.
Why mobile-friendly?
Most people find new things online with Google. Therefore, to get more people to your site, help Google understand what you sell. Then Google can show you to the right people. For businesses in Sydney looking to improve their SEO, there are many specialized options available, such as a professional SEO company Sydney, that can provide expert help.
Think of SEO as making your store easy to find on a map. Use the right "addresses" so people find you when they search for what you sell.
Simple SEO tips:
Nobody likes waiting for a website to show up. Indeed, if your website takes too long, people will probably click away and go to another one. For this reason, how fast your website loads is really important for keeping people on your site and for doing well on Google.
Think of it like waiting in line at a store. If the line is super long, you will probably leave. In the same way, it's the same online.
Why website speed?
Use online tools to check speed and make changes like smaller pictures.
When people are on your site, tell them what to do next. Use clear "calls to action."
Think of signs in a store: "Try this new thing" or "Ask us."
Good calls to action are clear buttons or links:
Therefore, make them easy to see and use simple words.
People buy from websites they trust. Thus, show visitors you're a real and reliable business.
Think of walking into a store. If the store looks nice and the people are friendly, you trust them more.
Easy ways to build trust:
Besides your website, many people spend time on social media sites like Facebook, Instagram, and Twitter. Therefore, it's a good idea to connect with your potential customers there too. By being social, you can share interesting things, talk to people directly, and let them know about your website.
For example, you can share your blog posts, show off your products, and run fun contests. Also, when people like and share your social media posts, their friends see them too, which can bring even more people to your website. Essentially, being active on social media is like having another door to your online store.
To make your website really good for getting customers, you want people to visit it again and again. A key way to do this is by having interesting and helpful things on your website.
Think of your site as a place to learn about what you sell. Use blogs, videos, guides.
Why good stuff?
To make your website even better, you need to know what parts are working well. For this purpose, use tools like Google Analytics. They show how many people visit, where they come from, and what they do.
Think of cameras in your store. They show where people go and what they buy.
See:
Check these tools to make your site better.
Making your website work better for getting customers online is something you need to keep doing. To summarize, focus on helping people find you, making it easy to use, making it fast , showing you're real, giving good info, and seeing what works.
Furthermore, feel free to hire a professional SEO agent, if you can't do it all by yourself. This way, you can make your website a strong tool to get more customers!
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