Running a digital business is hard work. With millions of sights out there, you may be wondering how to get your website the traction and popularity it needs to succeed. Search Engine Optimization (SEO) is one of the best ways to increase organic traffic to your website or online business. Through different tactics and strategies, SEO companies work to move your landing page to the front of internet search results. You don’t want your business to get lumped in on page 1,342 where no one will ever read it. Work with a quality SEO agency that can help you with content creation and link building services to get you back to the top.

As helpful as SEO is, not all SEO companies are created equal. Two of the biggest players in the industry are LinkGraph and The Hoth. Because the success of quality SEO can be measured, there are important questions to ask yourself before deciding which company to rely on. When you do a side-by-side comparison of LinkGraph vs. The Hoth, it’s clear that LinkGraph excels in these crucial categories.

What are the DA numbers?

Domain Authority (DA) numbers are a way to track the quality of your links while predicting an increase in search results. These numbers are determined on a scale of one to 100. A high number essentially means the search engine trusts your links and will list them higher. So where the Hoth only produced links with DA numbers under 50, LinkGraph provides high-quality links with DA 60-90. These links are fully organic to naturally increase search results and will bring more people to your domain, therefore growing your business faster.

Do you have to pay more for high-quality writers?

A big part of the SEO agency is the writing team. They’re responsible for the blog posts, guest posts, and content creation for your site. You want to be sure you’re getting a high-quality team of writers for your SEO campaign. Certain companies actually charge more for the better writers and slack when it comes to private blog networks and blogger outreach. You want to be sure you’re getting the best team from day one with no strings attached. This is the experience you’ll enjoy with LinkGraph.

Don’t take the cheap shortcut.

SEO is an investment. Sure, there are generalized, one-size-fits-all companies out there that will provide link building services for cheap, but you get what you pay for. If you’re investing in SEO and a link building campaign, make sure you’re getting the most for your money. Cheaper, low-quality SEO can harm your website by linking from spam sites and it can turn out to be more expensive to clean up. When it comes to link building, content creation, and overall SEO, don’t be cheap. Spend the money, you’ll have much better results.

Find SEO that covers a wide range of areas.

Links may be the most important aspect of SEO, but there are plenty of other areas to focus on as well. You know that old adage that says “you can lead a horse to water, but you can’t make him drink?” SEO can lead clients to your site all day long, but if the content isn’t quick and user-friendly, they aren’t going to drink. Find a company that focuses on link building and domain authority, of course, but also be sure they’re optimizing your HTML content, deciphering keyword research, and creating quality mobile content. SEO agencies like LinkGraph have experience in all these areas and can cover your broad range of needs.

Make it personal.

A good SEO company knows how to make it personal. They bring their whole team to work on your specific needs. General SEO doesn’t go as far as personalized link building based on keyword research or high domain authority numbers after years of trusted content creation. LinkGraph has complete transparency with you, so you can follow along and track their progress every step of the way. They believe in creating a true relationship with the client, unlike other companies like The Hoth.