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Hub Culture Becomes First Company in History to Replace Entire Board of Directors with Nature

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21st Jan 2023

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Hub Culture, a digital ecosystem with a mission to push the boundaries of sustainability with evolving technology, will become the first company to replace its entire board with Nature by appointing the Atlantic Ocean to replace all seven of its current board members.Watch the livestream.

"Our aim is to put the rights of nature at the heart of the boardroom governance process for Hub Culture, our products and services," said Hub Culture founder Stan Stalnaker. "This idea is a culmination of actions set in motion during the UN biodiversity Summit (COP15) in Montreal, where discussions on the rights of nature took center stage."   

To ensure legal viability, Hub Culture will use its Propel governance system to assign nine proxy board advocates to act on behalf of the Atlantic Ocean. One of these advocates includes Zeke.ai, which will become the first Artificial Intelligence (AI) to particate in the company's board-level decisions. The board transition and new board member proxies will be announced June 28, 2023 at the Hub Culture Frontlines Summit in Bermuda, a forum for stakeholders interested in ocean health and sea level rise response to frontline ocean communities. 

Invited Advisors to the Advocates of the world’s second largest body of water will include executives from organizations including Grounded, Competent Boards, Earth Law Center, Circle of Blue, the World Ocean Council and Project Drawdown. These two levels of advisement, Advocate and Advisor, are intended to ensure the true needs of the Atlantic Ocean are met without bias.

Coinciding with the World Economic Forum’s Annual Meeting, the discussion and announcement took place at the Hub Culture Davos Leadership Campus ICEHouse (“Innovation for a Circular Economy”) venue, which is constructed of circular economy materials. The panel (Julia Jackson, founder of Grounded; Helle Bank Jørgensen, founder of Competent Boards; Brad Palmer, chairman of Project Drawdown; and Alexandra Pimor, an attorney with the Earth Law Center) consisted of five experts in the field of rights, laws, and crimes surrounding the natural world, who spoke about how to combat the increasing climate crisis on a corporate level.

During the discussion, panelist Helle Bank Jørgensen posed a question about how the actions you're taking today will affect the world seven generations from now. Stalnaker answered that question in an actionable step today, ensuring no company decision occurs without first hearing from Nature.