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Evolved Celebrity

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2nd Oct 2008




This week Hub Culture presented at the Luxury Marketing Summit in Monaco on global networks and the rise of evolved celebrity. The presentation covered modern consumer psychology and the rise of thought hubs - this niggling realization that the world is splintering into a million little niche universes, where we all can choose our own reality.

BEN TAKES A PHOTO OF HIMSELF EVERYDAY

Article Image
Ben praising the almighty Bob Marley in his own rasta wig




We're using the site to illustrate some items at the conference, including this video from Youtube which highlights how user generated content is becoming compelling, and reminds us that private networks and viral selection are the key drivers of future media consumption. Enjoy the vid!

This common form of self expression, a time lapse photo video, is one of many ways people are expressing themselves on the net in user generated networks, cliques and societies.