Mike Butcher, European Editor, TechCrunch, speaks with Hub Culture Executive Editor Edie Lush at the Hub Culture Davos Pavilion during the 2013 World Economic Forum.

Professor Tony Chan, President, Hong Kong University Science & Technology, speaks with Hub Culture Executive Editor Edie Lush at the Hub Culture Davos Pavilion during the 2013 World Economic Forum.

Genomes, molecules and more! DNA testing hits the mainstream.

Anne Lim O'Brien speaks with Hub Culture Executive Editor Edie Lush at the Hub Culture Davos Pavilion during the 2013 World Economic Forum.

David Kirkpatrick, Founder, Techonomy, speaks with Hub Culture Founder Stan Stalnaker at the Hub Culture Davos Pavilion during the 2013 World Economic Forum.

Ann Tutwiler of Food and Agriculture Organization of the United Nations speaks with Hub Culture Executive Editor Edie Lush at the Hub Culture Davos Pavilion during the 2013 World Economic Forum.

Alexander Ljung, Founder & CEO, speaks with Hub Culture Executive Editor Edie Lush at the Hub Culture Davos Pavilion during the 2013 World Economic Forum.

Andreas Brodtmann, Berenberg Bank, Managing Partner, with Hub Culture Executive Editor Edie Lush at the Hub Culture Davos Pavilion during the 2013 World Economic

Steve Davis, CEO PATH, speaks with Hub Culture Executive Editor Edie Lush at the Hub Culture Davos Pavilion during the 2013 World Economic Forum.

Barbara Schädler, Senior Vice President Global Communications, SAP speaks with Hub Culture Executive Editor Edie Lush at the Hub Culture Davos Pavilion during the 2013 World Economic Forum.

Lord Mark Malloach, Chairman, FTI Consulting, speaks with Hub Culture Executive Editor Edie Lush at the Hub Culture Davos Pavilion during the 2013 World Economic Forum.

Tibor Toth, Executive Secretary, Preparatory Commission for the Comprehensive Nuclear-Test-Ban Treaty Organization speaks with Hub Culture Executive Editor Edie Lush at the Hub Culture Davos Pavilion during the 2013 World Economic Forum.

Frank Boulben, CMO, Research in Motion, speaks with Hub Culture Executive Editor Edie Lush at the Hub Culture Davos Pavilion during the 2013 World Economic Forum.

Esther Dyson of EDventure, speaks with Hub Culture Executive Editor Edie Lush at the Hub Culture Davos Pavilion during the 2013 World Economic Forum.

Eben Bayer, CEO, Ecovative speaks with Hub Culture Executive Editor Edie Lush at the Hub Culture Davos Pavilion during the 2013 World Economic Forum.

Peter Lacy, Managing Director; Senior Executive Accenture, speaks with Hub Culture Executive Editor Edie Lush at the Hub Culture Davos Pavilion during the 2013 World Economic Forum.

Seda Pumpyanskaya, Vice President of International Relations and Communications of Skolkovo,speaks with Hub Culture Executive Editor Edie Lush at the Hub Culture Davos Pavilion during the 2013 World Economic Forum.